Sunday, September 19, 2010

Cool Breeze

As we are coming up on our journalist profile, I noticed a similar-type story in the New York Times that actually was published on the Web late last week, but lead the Sunday Style section page today. (OK, that does seem sort of Twilight Zone, but that is a different blog post entirely.)

Anyhow, the story was about fashionista's Rachel Zoe's main assistant and has the headline "Brad Goreski, the Zelig of Fashion Week." I've tried to post the link here, but have been unsuccessful, so please just GoogleNews Goreski to call up the story.

The reporter Ben Widdicombe did a nice job with the piece, drawing a good picture in a light, breezy and -- mercifully -- quick read. I mention the last attribute, because these are the types of stories that easily can become ponderous, especially when you note that Widdicombe interviewed at least the following "authorities" on Goreski (and probably others as well):

- Goreski himself;
- Goreski's client Cameron Diaz;
- designer Chris Benz;
- costume designer for TV's Mad Men, Jane Bryant;
- Goreski's boss, Rachel Zoe;
- Goreski's mother, Debby Goreski.

Widdicombe interviewed Goreski in at least two scenarios, at what seemed like a sit-down at the Mercer Hotel, and possibly just briefly at a fashion show (it was Fashion Week in New York last week).

Bottomline: a good example of a well-rounded profile.

2 comments:

  1. That is a very well written profile. I especially like Widdecombe's use of adjectives to create a picture of who this guy is - his bag wasn't just sitting on the floor next to him; it was "snuggled next to his driving loafers." That kind of detail does as much to paint an image of this guy as the photos that accompany the article.

    Good example of strongly written profile. My only criticism of it is the idea that this guy's fashion sense is one that "men today" want to follow. I realize that's the opinion of people who Widdicombe interviewed but to include it and make it so much of the article seems like bad journalism...assuming too much about your audience.

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  2. I agree that the sources covered here ranging from personal to professional lend a holistic picture to Goreski

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