Wednesday, September 29, 2010

Now this is just confusing

In my search for weak ledes, I found a great example yesterday. From a New York Times article by Andrew Martin:

"Is a football mainly for children? What about a Halloween costume or a model train?

None of the above, manufacturers say, as a new federal crackdown on dangerous toys has left some in the industry crying foul and not wanting to play."

What now? I had to re-read the lede several times to figure out its point. The opening sentence is just kind of strange, as is the second. The attempt at a clever turn of phrase at the end (crying foul and not wanting to play) is just forced and awkward. To be fair, the whole article (found here) is full of details that would be difficult to summarize in an interesting manner in a couple of opening sentences. However, the writer's attempt at a delayed lead is both confusing and and, frankly, unpleasant to read.

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