Lead
Broder's lead lets the reader know what the article is about right away, "Halliburton officials knew weeks before the fatal explosion of the BP well in the Gulf of Mexico that the cement mixture they planned to use to seal the bottom of the well was unstable but still went ahead with the job, the presidential commission investigating the accident said on Thursday." However, Meier and Kraus' article doesn't mention the Halliburton cement incident until the second paragraph. Instead, it talks about Halliburton's past issues which gives readers no idea of what the article is about. Meier and Kraus lead with, "Halliburton is back in the spotlight, and once again, in an uncomfortable way. In recent years, the giant energy services company has found itself under scrutiny over allegations that it performed shoddy, overpriced work for the United States military in Iraq, bribed Nigerian officials to win energy contracts and did brisk business with Iran at time when it faced sanctions." When I read that lead, I was a little lost. I had no idea which one of those topics the article was about. Turns out, it was about yet another topic covered in later paragraphs.
Body Paragraphs
Broder's body paragraphs stay focused on the Halliburton's cement controversy. In contrast, Meier and Kraus are all over the board with their Halliburton story. They keep going back and forth between the cement controversy, Halliburton's past controversies, and Halliburton's image damage. It has three separate stories that can be their own articles. It's confusing.
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