This telling article was tucked deep in the business section of the Globe today. The National Journal, a policy and process heavy journal that is a very expensive must read for DC lobbyists and agencies, has started to see the virtual light. At heart of their journalistic turn to a glossy magazine format and a user-friendly on-line site is the competitive heat they feel from DC news outlets such as Politico. "In a day and age when people demand to have it (news) when they want it and where they want it, the National Journal wasn't delivering that." The National Politico's storyline about their retooling: "we are at war."
http://www.nytimes.com/2010/10/26/business/media/26politico.html?_r=3&partner=rss&emc=rss
ReplyDeleteHi Fran, I was interested in your post because I used to work regularly in DC. Then, this morning, more about what Politico is up to came my way via the daily MediaBistro email. The email picked up on two stories -- the link above from the New York Times and another story in New York Magazine. Thought you might be interested.
hi nancy..i think it's a telling story. glad its getting more play. tx for the links.
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