Wednesday, December 1, 2010

Another story about a tree!

Although this time about a fake Christmas tree!
http://www.nytimes.com/2010/12/01/us/01wreaths.html?_r=1&hpw

It's interesting to read about the history of petty child-like scuffles between the two competitors amidst stories of terror, murder, politics all over the newspaper. Some stories like these are per se interesting, limiting the role of a hooking lede and earth-shattering quotes. This one provides good context although I found the kicker to be inconsistent. Suddenly the writer talks about smell of the product when the entire story about patent is over its looks. Also I would have liked a quote from a customer as after all it all boils down to business.

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