Friday, December 10, 2010

When what we don't know figures prominently in the story

http://www.nytimes.com/2010/12/10/nyregion/10canada.html?nl=nyregion&emc=ura1

In the ying and yang of journalism and public relations, there is a lot of compelling information that never reaches the reporter. And wise reporters never get it in their heads that they have the whole story, because it is very likely they don't.

Such is the case in the story above concerning Mayor Bloomberg's choice of Cathleen Black as chancellor. The mayor was repeatedly assailed because he chose someone with no professional education background and someone who was not a minority candidate. Turns out, Black wasn't Bloomberg's first choice.

In the public-relations world, "back"-story information such as this is usually shielded for a lot of reasons. Interestingly, though, after a vote, this type of information deliberately is brought into the conversation, usually through a planned "leak."

1 comment:

  1. very true observation! I realized this when I worked in a political press office. The newspapers end up publishing what is given to them. Reflecting on it now, its kind of an interesting concept that most politicians have their own press offices. Why should they even need that in technical terms? It's not like they are running a newspaper.

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